SBD/Issue 90/Sports Media

Final Weekend Nielsen Ratings From Weekend Sports Events

The following lists final Nielsen ratings for weekend sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
NCAA Basketball: (regional)
1/21
ABC
1:00-3:00pm
0.9/2
PGA Tour: Bob Hope Chrysler Classic-Third Rd.
1/21
ABC
3:00-6:00pm
1.7/4
NCAA Basketball: Duke-Georgetown
1/21
CBS
1:00-3:45pm
2.2/6
NCAA Basketball: (regional)
1/21
CBS
3:45-6:00pm
1.7/4
NHL: (regional)
1/21
NBC
2:00-4:30pm
1.1/3
PBR: Sacramento Invitational
1/21
NBC
4:30-6:00pm
1.4/3
NBA Nation
1/22
ABC
12:30-1:00pm
1.1/3
NBA: (regional)
1/22
ABC
1:00-3:30pm
1.9/5
PGA Tour: Bob Hope Chrysler Classic-Final Rd.
1/22
ABC
3:30-6:45pm
1.4/2
"NCAA Women's Highlight Basketball Show"
1/22
CBS
12:00-1:00pm
1.0/3
Amp'd Mobile Supercross Anaheim
1/22
CBS
1:00-2:00pm
1.4/3
"The NFL Today"
1/22
CBS
2:00-3:00pm
8.4/19
NFL AFC Championship: Steelers-Broncos
1/22
CBS
3:00-6:15pm
23.6/44
"Fox NFL Sunday"
1/22
Fox
6:00-6:45pm
10.0/17
NFL NFC Championship: Panthers-Seahawks
1/22
Fox
6:45-10:00pm
20.8/31
International Auto Show
1/22
NBC
1:00-3:00pm
1.8/4
U.S. Snowboard Grand Prix
1/22
NBC
3:00-4:00pm
0.8/2
Ice Skating: "Sarah Hughes And Friends"
1/22
NBC
4:00-6:00pm
1.5/3
SHOW
DATE
NET
U.S. AREA
COV AREA
SHR
000s
NCAA Basketball: Maryland-Duke
1/11
ESPN
1.4
1.8
3
1589
NCAA Basketball: Indiana-Michigan State
1/11
ESPN
1.0
1.2
2
1122
NBA: Cavaliers-Lakers
1/12
TNT
1.6
2.0
4
1796
NBA: Pistons-Spurs
1/12
TNT
1.4
1.7
3
1544
"NBA Pregame Show"
1/12
TNT
1.0
1.2
2
1069
NCAA Basketball: Duke-Clemson
1/14
ESPN
1.3
1.6
4
1431
"NFL Countdown"
1/14
ESPN
1.2
1.5
4
1365
"NFL Primetime"
1/14
ESPN
1.1
1.4
3
1223
"NFL Countdown"
1/15
ESPN
2.0
2.5
6
2210
"NFL Primetime"
1/15
ESPN
1.0
1.3
2
1149

NFL PLAYOFFS: CBS’ coverage of the Steelers-Broncos AFC Championship game was down 8.5% from a 25.8/38 for the comparable Patriots-Steelers AFC Championship game last season, which aired in the later time slot, and down 8.5% from a 25.8/46 for last year’s Falcons-Eagles NFC Championship game on Fox, which was also played at 3:15pm. Fox’ coverage of the Panthers-Seahawks NFC Championship game was down 19.4% from Falcons-Eagles last year and down 19.4% from Patriots-Steelers in the similar time slot.

COLLEGE HOOPS: ABC’s first regional NCAA basketball coverage of the season was down 52.6% from a 1.9/5 last year. The game was the second-lowest-rated ever. The previous low was a 0.6/2 in ’02....CBS’ coverage of Duke-Georgetown was up 57.1% from a 1.4/3 for the comparable LSU-Kentucky game in ’05. CBS’ regional NCAA basketball coverage was down 5.6% from a 1.8/4 last year.

NHL: NBC’s second week of regional NHL coverage was down 15.4% from a 1.3/3 for ABC’s second week of regional coverage in ’04.

GOLF: CBS’ coverage of The Bob Hope Chrysler Classic was the lowest-rated ever, earning a two-day average of 1.5/3, down 40.0% from a 2.5/6 last year. The previous two-day low was a 1.9/4 in ’00. Saturday’s third-round coverage was down 15.0% from a 2.0/5 in ’05, while final-round coverage was down 56.2% from a 3.2/7 (THE DAILY).

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