SBD/Issue 90/Sports MediaPrint All
Michaels To Join Madden In NBC Booth?
Hughes To Assist In
MSNBC’s Olympic Coverage
SPANNING THE GLOBE: A broadcast report commissioned by the IOC and prepared by Sports Marketing Surveys indicated the Turin Games are expected to be the most watched Winter Games in history. Increased free-to-air coverage in Africa and Asia will cause the number of countries and territories broadcasting the Games to rise from 160 for the ’02 Salt Lake Games to 200 this year. The report also found that 84% of broadcasters who responded to the survey will increase coverage of the Games; two-thirds will increase live coverage; one-third will increase primetime coverage; and almost one-third will use new broadcast techniques (IOC).
ESPN Ombudsman Questions
Net’s Partnership With Knight
The following lists final Nielsen ratings for weekend sports events (THE DAILY).SHOWDATENETTIMERAT/SHR
NCAA Basketball: (regional)1/21ABC1:00-3:00pm0.9/2 PGA Tour: Bob Hope Chrysler Classic-Third Rd.1/21ABC3:00-6:00pm1.7/4 NCAA Basketball: Duke-Georgetown1/21CBS1:00-3:45pm2.2/6 NCAA Basketball: (regional)1/21CBS3:45-6:00pm1.7/4 NHL: (regional)1/21NBC2:00-4:30pm1.1/3 PBR: Sacramento Invitational1/21NBC4:30-6:00pm1.4/3 NBA Nation1/22ABC12:30-1:00pm1.1/3 NBA: (regional)1/22ABC1:00-3:30pm1.9/5 PGA Tour: Bob Hope Chrysler Classic-Final Rd.1/22ABC3:30-6:45pm1.4/2 "NCAA Women's Highlight Basketball Show"1/22CBS12:00-1:00pm1.0/3 Amp'd Mobile Supercross Anaheim1/22CBS1:00-2:00pm1.4/3 "The NFL Today"1/22CBS2:00-3:00pm8.4/19 NFL AFC Championship: Steelers-Broncos1/22CBS3:00-6:15pm23.6/44 "Fox NFL Sunday"1/22Fox6:00-6:45pm10.0/17 NFL NFC Championship: Panthers-Seahawks1/22Fox6:45-10:00pm20.8/31 International Auto Show1/22NBC1:00-3:00pm1.8/4 U.S. Snowboard Grand Prix1/22NBC3:00-4:00pm0.8/2 Ice Skating: "Sarah Hughes And Friends"1/22NBC4:00-6:00pm1.5/3SHOWDATENETU.S. AREACOV AREASHR000sNCAA Basketball: Maryland-Duke1/11ESPN1.41.831589NCAA Basketball: Indiana-Michigan State1/11ESPN1.01.221122NBA: Cavaliers-Lakers1/12TNT1.62.041796NBA: Pistons-Spurs1/12TNT1.41.731544"NBA Pregame Show"1/12TNT1.01.221069NCAA Basketball: Duke-Clemson1/14ESPN1.31.641431"NFL Countdown"1/14ESPN1.21.541365"NFL Primetime"1/14ESPN1.11.431223"NFL Countdown"1/15ESPN2.02.562210"NFL Primetime"1/15ESPN1.01.321149
NFL PLAYOFFS: CBS’ coverage of the Steelers-Broncos AFC Championship game was down 8.5% from a 25.8/38 for the comparable Patriots-Steelers AFC Championship game last season, which aired in the later time slot, and down 8.5% from a 25.8/46 for last year’s Falcons-Eagles NFC Championship game on Fox, which was also played at 3:15pm. Fox’ coverage of the Panthers-Seahawks NFC Championship game was down 19.4% from Falcons-Eagles last year and down 19.4% from Patriots-Steelers in the similar time slot.
COLLEGE HOOPS: ABC’s first regional NCAA basketball coverage of the season was down 52.6% from a 1.9/5 last year. The game was the second-lowest-rated ever. The previous low was a 0.6/2 in ’02....CBS’ coverage of Duke-Georgetown was up 57.1% from a 1.4/3 for the comparable LSU-Kentucky game in ’05. CBS’ regional NCAA basketball coverage was down 5.6% from a 1.8/4 last year.
NHL: NBC’s second week of regional NHL coverage was down 15.4% from a 1.3/3 for ABC’s second week of regional coverage in ’04.
GOLF: CBS’ coverage of The Bob Hope Chrysler Classic was the lowest-rated ever, earning a two-day average of 1.5/3, down 40.0% from a 2.5/6 last year. The previous two-day low was a 1.9/4 in ’00. Saturday’s third-round coverage was down 15.0% from a 2.0/5 in ’05, while final-round coverage was down 56.2% from a 3.2/7 (THE DAILY).
THE DAILY presents "What's The Frequency?," which highlights the subjects being discussed this week during afternoon drive shows on sports talk radio across the U.S. The following chart lists some of those topics. Local stations are listed in order of market size.NATIONAL SHOWS
Fox Sports Radio (4-7pm PT) “GameTime Live” Super Bowl preview; Ron Artest traded to Kings; Isiah Thomas facing sexual harassment suit; Kobe Bryant scores 81 points against Raptors; NFL conference championship game recaps Sirius NFL Radio (3-7pm ET) “The Afternoon Blitz” Super Bowl preview; NFL coaching changes; Is bye week before Super Bowl bad for NFL?; Conference championship game recapsMARKET -- STATIONSHOW L.A./San Diego -- XTRA Lee “Hacksaw” Hamilton Kobe Bryant scores 81 points against Raptors; Ron Artest trade to Kings; Super Bowl preview; Shaq upset at Miami media calling him old; USC loses five underclassmen to draft S.F. -- KNBR “Razor & Mr. T” Ron Artest saga; Super Bowl preview; Lincoln Kennedy offers to coach Raiders; MLB spring training; A’s sign Frank Thomas Detroit -- WXYT “The Big Show” Super Bowl preview; Super Bowl parties; Pistons equal ’84 Tigers’ 35-5 start; Michigan-Michigan State hoops preview Seattle -- KJR “The Gas Man” Seahawks going to Super Bowl XL Minneapolis -- KFAN “The Chad Hartman Show” Daunte Culpepper’s future with Vikings; Vikings’ search for personnel exec; Vikings’ decision making structure; T’Wolves troubles; Twins; Wild; Univ. of Minnesota hockey, hoops Miami -- WAXY “The Dan LeBatard Show” Dolphins hire Dom Capers; Ron Artest traded to Kings; Cuba gets into World Baseball Classic; Kobe’s 81 points the greatest performance in NBA history; Steelers in Super Bowl Miami --WQAM “The Jim Mandich Show” Super Bowl preview; Are Heat championship worthy?; Dolphins hire Mike Mularkey and Dom Capers; Panthers need points before Olympic break; Univ. of Miami hoops 3-3 in ACC play Charlotte -- WFNZ “Prime Time With The Packman” Panthers lose NFC Championship game; Kobe Bryant scores 81 points; ACC hoops teams struggling; Toyota enters Nextel Cup and Busch series
Want to add your own Frequency? Contact Josh Rosen at email@example.com.
HBO Sports President Ross Greenburg cited two factors for boxing’s waning TV audience, with the first being a “lack of breakthrough personalities.” Greenburg: “I think we are just one Tiger Woods away from this sport being reawakened.” Greenburg added that the second factor is that promoters “often choose the quick hit of a [PPV] payoff over the lesser money but bigger audiences of” shows like HBO’s World Championship Boxing. Greenburg said, “I think the 300,000-buy [PPV] event is killing the sport. I think promoters and managers are getting short-term greedy” (Neil Best, NEWSDAY, 1/27).
IN TUNE: ESPN and ABC Sports will make daily video highlights and Gold Medal runs from Winter X Games 10 available for download on iTunes the day after completion. Archival content from Winter X Games 9 will be available beginning Saturday, as will profiles from the “SportsCentury” series, “This is SportsCenter” commercials and episodes of EOE’s “Streetball” (ESPN).
NEW IDENTITY: In Miami, Barry Jackson notes ABC Sports is dropping its coverage of the NFL, all BCS bowl games except for the Rose Bowl and all but the British Open from its golf coverage after ’06. ESPN/ABC Sports Senior VP/Programming & Acquisitions Len DeLuca said the “identity we’re starting and working on today is based on three pillars” the NBA, college football and NASCAR starting in ’07. DeLuca “confirmed ABC saw more upside in reacquiring NASCAR than continuing to carry the PGA Tour” (MIAMI HERALD, 1/27).