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SBD/Issue 90/Sponsorships, Advertising & Marketing
Super Bowl Marketing: Seahawks-Steelers Battle Off The Field
Published January 27, 2006
|Alexander (l) And Hasselbeck Hope To
Cash In On Super Bowl Appearance
QB MARKETING POTENTIAL: Pickett Advertising Exec Creative Dir Bob Dorfman said that Hasselbeck “could make as much as” $5M from endorsements if the Seahawks win. But in Seattle, Jim Moore notes Hasselbeck has appeared in “just three commercials” this season for Big Brothers & Sisters, Comcast and United Way. Hasselbeck posed for a “Got Milk?” photo shoot Wednesday for ads that will run next week. Dorfman: “It definitely has been a bit of a drawback playing in Seattle. If he were in a bigger market and not on the West Coast, he’d probably do a lot better marketing-wise” (SEATTLE POST-INTELLIGENCER, 1/27). 16W Marketing Partner Steve Rosner said Steelers QB Ben Roethlisberger “has a tremendous upside win or lose. He might earn over the next two years more money than Hasselbeck, even if Hasselbeck wins the Super Bowl. Winning is a little bit overrated. If you can have pizazz coming in and play for the right franchise” (L.A. TIMES, 1/27).