Teams Prep Activation For Wild Card Games Seahawks' Sherman Boycotts Local Media Wilson Would Want Ownership In Seattle NBA Team Wilson Joins Group Looking To Build Seattle Arena Russell Wilson Founds Two Companies Seahawks Fined For Offseason Violations Richard Sherman Has His Eye On E-Sports Delta Announces Seahawks-Based Promo Seahawks To Pay A&M More For "12th Man" Seahawks/Sounders Looking For Naming Rights
SBD/Issue 90/Sponsorships, Advertising & Marketing
Super Bowl Marketing: Seahawks-Steelers Battle Off The Field
Published January 27, 2006
|Alexander (l) And Hasselbeck Hope To
Cash In On Super Bowl Appearance
QB MARKETING POTENTIAL: Pickett Advertising Exec Creative Dir Bob Dorfman said that Hasselbeck “could make as much as” $5M from endorsements if the Seahawks win. But in Seattle, Jim Moore notes Hasselbeck has appeared in “just three commercials” this season for Big Brothers & Sisters, Comcast and United Way. Hasselbeck posed for a “Got Milk?” photo shoot Wednesday for ads that will run next week. Dorfman: “It definitely has been a bit of a drawback playing in Seattle. If he were in a bigger market and not on the West Coast, he’d probably do a lot better marketing-wise” (SEATTLE POST-INTELLIGENCER, 1/27). 16W Marketing Partner Steve Rosner said Steelers QB Ben Roethlisberger “has a tremendous upside win or lose. He might earn over the next two years more money than Hasselbeck, even if Hasselbeck wins the Super Bowl. Winning is a little bit overrated. If you can have pizazz coming in and play for the right franchise” (L.A. TIMES, 1/27).