ESPN Wins Best In Sports Media ESPN Wins Best In Sports Television ESPN Digital Wins Best In Digital Sports Media Simmons Done Making ESPN Appearances Theories Swirling Around Simmons' ESPN Exit ESPN Promotes Magnus, Schell, Durant "SportsCenter" Transforms Into "Tomorrowland" ABC Gets NFL Wild Card Simulcast ESPN Promotes Ed Erhardt, Justin Connolly Skipper Calls Simmons Split "Business Decision"
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SBD/Issue 90/Sponsorships, Advertising & Marketing
Names & Faces
Published January 27, 2006
|Norman Discusses Impact Of adidas-
Reebok Merger On His Business
HANGING UP THE SPEEDO: Australian Gold medal-winning swimmer Ian Thorpe said that he intends to retire following the ’08 Beijing Games despite recently signing a seven-year, multimillion-dollar endorsement extension with adidas. Thorpe said of participating in the 2012 London Games, “It (the Adidas deal) is there if I want to go on, but if I decide that I don’t want to, I can become an ambassador for Adidas” (THE AUSTRALIAN, 1/27).
Q MARKS THE SPOT: Marketing Evaluations Exec VP Henry Schafer, whose company measures Q ratings, said that Lakers G Kobe Bryant “has an 11 Q rating, ... below the 15 norm for a sports star.” In N.Y., Richard Sandomir notes Bryant’s negative Q rating “is a huge 55, lapping [Giants LF] Barry Bonds’s very high 38.” Schafer said that while Bryant’s Q score goes back to the preseason, he “doubted that his 81-point show would drop his negatives significantly when the new scores are tallied soon.” The Marketing Arm Managing Dir Jeff Chown said, “From a brand perspective, Kobe’s no more compelling than before the game” (N.Y. TIMES, 1/27).
NAMES: ESPN.com’s Darren Rovell reported Australian Open finalist Marcos Baghdatis already has a deal with adidas, and companies from his native Cyprus figure to be “lining up now that he’s a national hero” (ESPN.com, 1/26)....Target will sponsor action sports athlete Simon Dumont, who will wear the Target logo on his skis and a “lifestyle piece” such as a wristband or belt buckle (Target)....Bengals WR Chad Johnson inked a two-year deal with Dreams Inc. subsidiary Mounted Memories, under which Johnson will make three public appearances a year to sign footballs, jerseys, helmets, pictures and other memorabilia (Dreams Inc.).