Rory, Tiger Promote New Nike Irons On "Tonight Show" Argos Seek Alternatives If Jays Make Playoffs Arizona Unveils New Nike Hoops Uniforms Aldridge Finds Endorsements Despite Small Market Nike Bothered By FSU Coach's Son Wearing Rival's Gear Nike Paid Howard Slusher $1.5M CFL Could Expand ESPN Deal In U.S. Tickets High In Demand For CFL's Return To Ottawa Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career
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SBD/Issue 90/Sponsorships, Advertising & Marketing
Published January 27, 2006
|Nike Offering “Mudcloth” Shoe To Help
With Global Fund to Fight AIDS In Africa
HEAD START: With ING sponsoring this weekend’s ING Miami Marathon & Half Marathon, IEG Sponsorship Report Senior Editor Bill Chipps said ING’s international strategy of sponsoring running events “is a smart move.” Chipps: “It gives them ownership of marathons. That breaks them through the clutter of companies in other sports.” Chipps added that it also “provides a consistent message and marketing platform across the globe.” ING Senior VP/Diversity Marketing Ricardo Lopez Valencia said, “There’s a correlation between running a marathon and planning for your future. Everyone can run a marathon with discipline, dedication and time and everyone can plan for their financial future in the same way” (MIAMI HERALD, 1/27).
NOT IN THE CARDS: In Toronto, Rick Westhead reported Upper Deck told the CFLPA that it “won’t proceed with plans to print a series of CFL cards.” A union official said that the company “doesn’t believe there’s a market for a CFL set.” CFL players have been without trading card revenue since Pacific folded in ’04 after a two-year deal with the CFLPA that paid the union “roughly” US$10,000 a year (TORONTO STAR, 1/26).