Canucks Owners Interested In CFL B.C. Lions Nike Uses Davis For ASG Weekend "Equality" Ads Nike Launches Equality Initiative Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe
SBD/Issue 90/Sponsorships, Advertising & Marketing
Published January 27, 2006
|Nike Offering “Mudcloth” Shoe To Help
With Global Fund to Fight AIDS In Africa
HEAD START: With ING sponsoring this weekend’s ING Miami Marathon & Half Marathon, IEG Sponsorship Report Senior Editor Bill Chipps said ING’s international strategy of sponsoring running events “is a smart move.” Chipps: “It gives them ownership of marathons. That breaks them through the clutter of companies in other sports.” Chipps added that it also “provides a consistent message and marketing platform across the globe.” ING Senior VP/Diversity Marketing Ricardo Lopez Valencia said, “There’s a correlation between running a marathon and planning for your future. Everyone can run a marathon with discipline, dedication and time and everyone can plan for their financial future in the same way” (MIAMI HERALD, 1/27).
NOT IN THE CARDS: In Toronto, Rick Westhead reported Upper Deck told the CFLPA that it “won’t proceed with plans to print a series of CFL cards.” A union official said that the company “doesn’t believe there’s a market for a CFL set.” CFL players have been without trading card revenue since Pacific folded in ’04 after a two-year deal with the CFLPA that paid the union “roughly” US$10,000 a year (TORONTO STAR, 1/26).