Frost's Connection To Knight Assisted In Nike Deal Nike-Sponsored Golfers Faced With Uncertainty Nike Moves Away From Golf Equipment Business Phil Knight Talks All Things Nike Michigan Unveils New Jordan Brand Football Unis Nike Golf Struggling In Post-Tiger Era? Nike Returns To Michigan With Ann Arbor Party MLB Warns Yasiel Puig On Shoes Nike Goes With "Amarillo" For Michigan Color USA Hoops Photo Highlights Only Nike
SBD/Issue 90/Sponsorships, Advertising & Marketing
Published January 27, 2006
|Nike Offering “Mudcloth” Shoe To Help
With Global Fund to Fight AIDS In Africa
HEAD START: With ING sponsoring this weekend’s ING Miami Marathon & Half Marathon, IEG Sponsorship Report Senior Editor Bill Chipps said ING’s international strategy of sponsoring running events “is a smart move.” Chipps: “It gives them ownership of marathons. That breaks them through the clutter of companies in other sports.” Chipps added that it also “provides a consistent message and marketing platform across the globe.” ING Senior VP/Diversity Marketing Ricardo Lopez Valencia said, “There’s a correlation between running a marathon and planning for your future. Everyone can run a marathon with discipline, dedication and time and everyone can plan for their financial future in the same way” (MIAMI HERALD, 1/27).
NOT IN THE CARDS: In Toronto, Rick Westhead reported Upper Deck told the CFLPA that it “won’t proceed with plans to print a series of CFL cards.” A union official said that the company “doesn’t believe there’s a market for a CFL set.” CFL players have been without trading card revenue since Pacific folded in ’04 after a two-year deal with the CFLPA that paid the union “roughly” US$10,000 a year (TORONTO STAR, 1/26).