Published January 27, 2006
This is the first of a three-part series studying the demographic trends of sports
fans, from teenagers to fans over the age of 50. This part of this special series
will go inside the mind of 12-17-year-olds, a much sought-after demographic. SportsBusiness
Journal will study the behavioral pattern of 12-17-year-olds and, specifically,
how they connect to sports. Find out the creative ways sports properties are reaching
this demographic and building relationships that they hope will generate their
next generation of fans. What are they watching, what are they playing and how
do they develop affinities with specific sports? They’re a tough demographic to
reach, but the rewards are big for those who can stay on their radar. Publishing
Date: February 20. Closing Date: February 6. To advertise, call your local SportsBusiness
Journal sales representative or ad director Julie Tuttle at 212-500-0711.
Increase your company's exposure in the sport business marketplace
and get your message in front of the industry's top executives. For more information
on placing a classified in SportsBusiness Daily, please contact Heather
Crawley at 704-973-1525 or firstname.lastname@example.org.