This is the first of a three-part series studying the demographic trends of sports fans, from teenagers to fans over the age of 50. This part of this special series will go inside the mind of 12-17-year-olds, a much sought-after demographic. SportsBusiness Journal will study the behavioral pattern of 12-17-year-olds and, specifically, how they connect to sports. Find out the creative ways sports properties are reaching this demographic and building relationships that they hope will generate their next generation of fans. What are they watching, what are they playing and how do they develop affinities with specific sports? They’re a tough demographic to reach, but the rewards are big for those who can stay on their radar. Publishing Date: February 20. Closing Date: February 6. To advertise, call your local SportsBusiness Journal sales representative or ad director Julie Tuttle at 212-500-0711.

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Crawley at 704-973-1525 or heatherc@sportsbusinessdaily.com.