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SBD/Issue 89/The Back of the Book
If The Shoe Fits: Nike, adidas And Reebok Teen Buyer Demos
Published January 26, 2006
The following presents fall ’05 Teen Research Unlimited data detailing demographics
of 1,909 U.S. respondents, aged 12-19, who purchased Nike, adidas or Reebok shoes in
the past year. For more on the pending
Reebok-adidas merger (Teen Research Unlimited).
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|
TEEN
RESEARCH: BRANDS OF ATHLETIC SHOES PURCHASED IN LAST YEAR
|
|||
|
NIKE
|
ADIDAS
|
REEBOK
|
|
|---|---|---|---|
|
%
|
%
|
%
|
|
| ALL RESPONDENTS |
46.9
|
31.8
|
20.0
|
| 12-15 |
49.7
|
33.2
|
20.1
|
| 16-17 |
45.4
|
28.6
|
22.3
|
| 18-19 |
42.5
|
32.4
|
17.4
|
| MALE RESPONDENTS |
50.5
|
32.1
|
23.4
|
| 12-15 |
52.7
|
31.4
|
22.4
|
| 16-17 |
49.4
|
28.1
|
26.7
|
| 18-19 |
46.9
|
38.0
|
21.9
|
| FEMALE RESPONDENTS |
43.1
|
31.5
|
16.5
|
| 12-15 |
46.5
|
35.0
|
17.7
|
| 16-17 |
41.1
|
29.2
|
17.6
|
| 18-19 |
37.8
|
26.4
|
12.7
|
| WHITE |
41.7
|
33.0
|
15.2
|
| BLACK |
68.3
|
25.5
|
37.2
|
| HISPANIC |
47.7
|
33.8
|
22.1
|
| OTHER |
37.8
|
30.8
|
19.4
|
