SBD/Issue 89/The Back of the Book

If The Shoe Fits: Nike, adidas And Reebok Teen Buyer Demos

The following presents fall ’05 Teen Research Unlimited data detailing demographics of 1,909 U.S. respondents, aged 12-19, who purchased Nike, adidas or Reebok shoes in the past year. For more on the pending Reebok-adidas merger (Teen Research Unlimited).

TEEN RESEARCH: BRANDS OF ATHLETIC SHOES PURCHASED IN LAST YEAR
NIKE
ADIDAS
REEBOK
%
%
%
ALL RESPONDENTS
46.9
31.8
20.0
12-15
49.7
33.2
20.1
16-17
45.4
28.6
22.3
18-19
42.5
32.4
17.4
MALE RESPONDENTS
50.5
32.1
23.4
12-15
52.7
31.4
22.4
16-17
49.4
28.1
26.7
18-19
46.9
38.0
21.9
FEMALE RESPONDENTS
43.1
31.5
16.5
12-15
46.5
35.0
17.7
16-17
41.1
29.2
17.6
18-19
37.8
26.4
12.7
WHITE
41.7
33.0
15.2
BLACK
68.3
25.5
37.2
HISPANIC
47.7
33.8
22.1
OTHER
37.8
30.8
19.4
Return to top

Related Topics:

The Back of the Book

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug