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The following presents fall ’05 Teen Research Unlimited data detailing demographics of 1,909 U.S. respondents, aged 12-19, who purchased Nike, adidas or Reebok shoes in the past year. For more on the pending Reebok-adidas merger (Teen Research Unlimited).
TEEN RESEARCH: BRANDS OF ATHLETIC SHOES PURCHASED IN LAST YEARNIKEADIDASREEBOK%%%
ALL RESPONDENTS46.931.820.0 12-1549.733.220.1 16-1745.428.622.3 18-1942.532.417.4 MALE RESPONDENTS50.532.123.4 12-1552.731.422.4 16-1749.428.126.7 18-1946.938.021.9 FEMALE RESPONDENTS43.131.516.5 12-1546.535.017.7 16-17220.127.116.11 18-1937.826.412.7 WHITE41.733.015.2 BLACK68.325.537.2 HISPANIC47.733.822.1 OTHER37.830.819.4