SBD/Issue 89/The Back of the Book

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  • If The Shoe Fits: Nike, adidas And Reebok Teen Buyer Demos

    The following presents fall ’05 Teen Research Unlimited data detailing demographics of 1,909 U.S. respondents, aged 12-19, who purchased Nike, adidas or Reebok shoes in the past year. For more on the pending Reebok-adidas merger (Teen Research Unlimited).

    TEEN RESEARCH: BRANDS OF ATHLETIC SHOES PURCHASED IN LAST YEAR
    NIKE
    ADIDAS
    REEBOK
    %
    %
    %
    ALL RESPONDENTS
    46.9
    31.8
    20.0
    12-15
    49.7
    33.2
    20.1
    16-17
    45.4
    28.6
    22.3
    18-19
    42.5
    32.4
    17.4
    MALE RESPONDENTS
    50.5
    32.1
    23.4
    12-15
    52.7
    31.4
    22.4
    16-17
    49.4
    28.1
    26.7
    18-19
    46.9
    38.0
    21.9
    FEMALE RESPONDENTS
    43.1
    31.5
    16.5
    12-15
    46.5
    35.0
    17.7
    16-17
    41.1
    29.2
    17.6
    18-19
    37.8
    26.4
    12.7
    WHITE
    41.7
    33.0
    15.2
    BLACK
    68.3
    25.5
    37.2
    HISPANIC
    47.7
    33.8
    22.1
    OTHER
    37.8
    30.8
    19.4

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