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SBD/Issue 89/Sports MediaPrint All
Wallace Inks Deal To Become ESPN/
ABC’s Lead Auto Racing Analyst
The Atlantic 10 Conference has inked multi-year broadcast deals with ESPN and CSTV that begin with the ’06-07 season. ESPN’s extension of its TV agreement covering men’s and women’s basketball games including each conference championship will run through the 2009-10 season. ESPN and ESPN2 will offer eight men’s and one women’s game annually, while ESPNU will offer six men’s and one women’s game annually. Meanwhile, CSTV gains media and marketing rights through 2011 for all 21 men’s and women’s sports, covering TV, broadband, Internet, VOD, Wireless, national over-the-air and satellite radio. The deal also includes exclusive corporate sponsorship and licensing rights to all Atlantic 10 sports during the regular season and postseason (THE DAILY).
Blue Jays’ Ratings Benefit
From Absence Of NHL