Published January 26, 2006
BELMONT ABBEY COLLEGE (BAC) near Charlotte, North Carolina, unveiled a
four-year bachelor’s degree in Motorsports Management, the first program of its
kind in the U.S. While similar programs concentrate on technical aspects of the
industry and are engineering-based, this will be the first with an emphasis on
business. The program will include specific courses in sports marketing, racing
management, team management and motorsports fundamentals. Students will complete
internships in each of the three main areas of the industry -– track operations,
race teams and support operations (
BAC). BAC Business Department Chair
PHILIP BAYSTER said that the classes will be taught by “people in the industry
and one or two faculty members yet to be hired.” Bayster added that students “will
be able to participate in race events and work at Lowe’s Motor Speedway [LMS]
before then.” Speedway Motorsports Inc. President & COO
HUMPY WHEELER said,
“The problem we have in NASCAR today isn’t on the technical side. It’s furnishing
competent management.” LMS is one of BAC’s partners in the program (
CHARLOTTE
OBSERVER, 1/26).