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SBD/Issue 89/Sponsorships, Advertising & Marketing
Super Bowl Names & Faces: Steelers Top NFL Merch Sellers
Published January 26, 2006
|Super Bowl Helps Steelers Become
Top Merchandise Seller In NFL
WHO’S GOING TO DISNEY WORLD? In Pittsburgh, Ed Bouchette reports Bettis, Ward, Roethlisberger and Steelers LB Joey Porter will join four Seahawks players in a Disney TV spot “spoofing the traditional post-Super Bowl” ad. The ad will be shown during ABC’s Super Bowl pregame show (PITTSBURGH POST-GAZETTE, 1/26).
BUS SCHEDULE: In a separate piece, Bouchette notes Bettis’ busy schedule leading up to the Super Bowl, which is in his home town of Detroit. Yesterday Bettis filmed the Disney spot, and this morning he was scheduled to appear on ESPN Radio’s “Mike & Mike in the Morning.” He is also featured in Time’s “Ten Questions” feature in an upcoming issue, and he and his mother, Gladys, will film a Campbell’s Soup ad with Eagles QB Donovan McNabb and his mother next week in Detroit. Also, Detroit Mayor Kwame Kilpatrick wants to “designate the days leading up to the Super Bowl as Jerome Bettis Week.” Additionally, ESPN flew Bettis’ parents from the AFC Championship game in Denver to N.Y. to appear Monday morning on ESPN2’s “Cold Pizza” (PITTSBURGH POST-GAZETTE, 1/26).
|Super Bowl Could Be Breakout
Opportunity For Seahawks’ Alexander
See SportsBusiness Daily's up-to-date list of Super Bowl advertisers.