Michigan State Well Behind Michigan's Nike Deal White Sox, Bulls Moving To WLS-AM NBC Sports' NASCAR Coverage Still Garnering Praise Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Stewart Wants France At Council Meetings Westbrook Releases Debut Signature Shoe Mars Promotes Crispy M&Ms With Busch Videos Hackett: UM's Nike Pact Is Nation's Most Lucrative Dillon's Wreck Seen As Wake-Up Call For NASCAR
SBD/Issue 89/Sponsorships, Advertising & Marketing
Published January 26, 2006
PONY UP: U.S. Ryder Cup captain Tom Lehman has chosen Polo to outfit the team this fall (GOLFWEEK, 1/28 issue).
|Gordon Looking To Increase
SON RISE: In Charlotte, David Poole reports Matt Martin, the 14-year-old son of NASCAR driver Mark Martin, will be sponsored by Coca-Cola for his ’06 entries in the American Speed Association late model Southern series and the FASCAR pro truck and sportsman series (CHARLOTTE OBSERVER, 1/26).