Sources: Sprint Shelves NASCAR "Experience" Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Coke, Hornets Renew Long-Term Deal Bouchard's Nike Contract Nearing Expiration France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats
SBD/Issue 89/Sponsorships, Advertising & Marketing
Published January 26, 2006
PONY UP: U.S. Ryder Cup captain Tom Lehman has chosen Polo to outfit the team this fall (GOLFWEEK, 1/28 issue).
|Gordon Looking To Increase
SON RISE: In Charlotte, David Poole reports Matt Martin, the 14-year-old son of NASCAR driver Mark Martin, will be sponsored by Coca-Cola for his ’06 entries in the American Speed Association late model Southern series and the FASCAR pro truck and sportsman series (CHARLOTTE OBSERVER, 1/26).