Bulls Brass Parts Ways With Thibodeau Keselowski: Speaking Out Has Cost Me Deals Bulls' Jimmy Butler Sees Endorsement Opportunities Coca-Cola Re-Signs With SMI Through '20 NASCAR Drivers Pleased With SAFER Efforts Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Hope Solo Re-Emerges In Nike Marketing Bruton Smith Elected To NASCAR HOF UGA's New Nike Deal Worth $40.8M
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SBD/Issue 89/Sponsorships, Advertising & Marketing
Published January 26, 2006
PONY UP: U.S. Ryder Cup captain Tom Lehman has chosen Polo to outfit the team this fall (GOLFWEEK, 1/28 issue).
|Gordon Looking To Increase
SON RISE: In Charlotte, David Poole reports Matt Martin, the 14-year-old son of NASCAR driver Mark Martin, will be sponsored by Coca-Cola for his ’06 entries in the American Speed Association late model Southern series and the FASCAR pro truck and sportsman series (CHARLOTTE OBSERVER, 1/26).