Brands Activating Around U.S. Open Across N.Y. Blank Hiring CEO To Oversee Teams, Business Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike Nike, Adidas Continue Shoe Push In Asia Falcons, Mercedes-Benz Make Deal Official Kauffman Confirms MWR Will Cease Operations A-B Taps Busch As Lead NASCAR Brand Mercedes Gets Naming Rights To Falcons Stadium MWR Possesses Hot Free Agent Sponsors
SBD/Issue 89/Sponsorships, Advertising & Marketing
Published January 26, 2006
PONY UP: U.S. Ryder Cup captain Tom Lehman has chosen Polo to outfit the team this fall (GOLFWEEK, 1/28 issue).
|Gordon Looking To Increase
SON RISE: In Charlotte, David Poole reports Matt Martin, the 14-year-old son of NASCAR driver Mark Martin, will be sponsored by Coca-Cola for his ’06 entries in the American Speed Association late model Southern series and the FASCAR pro truck and sportsman series (CHARLOTTE OBSERVER, 1/26).