SBD/Issue 89/Hot Reads

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Thursday, January 26, 2006

Profile of Super Bowl field consultant George Toma.

In a USA Today Op/Ed, Robert Lipsyte exposes “fantasy” of NCAA basketball.

The CHICAGO TRIBUNE’s Philip Hersh writes of U.S. Olympic skier Bode Miller, “With almost three weeks to go before Miller’s first scheduled Olympic race, I am sick of the whole package” (CHICAGO TRIBUNE).

The SAN JOSE MERCURY NEWS’ Tim Kawakami wonders, “Which is worse, Olympics hype or Super Bowl hype?” (SAN JOSE MERCURY NEWS).


  • Advertisers drawn to “TiVo-proof” quality of Super Bowl, Oscars.
  • Detroit columnist: Seattle, Pittsburgh Super Bowl visitors can’t criticize Detroit fans.
  • Businesses find niche for Super Bowl housing by renting luxury homes to fans.
  • Thoroughbred racetracks need to respond to advances in online betting.
  • Sponsors benefiting from association with the around-the-world Volvo Ocean Race.
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