SBD/Issue 89/Franchises

Price Freeze: Senators Keep Season-Ticket Prices The Same

Senators To Freeze Season-
Ticket Prices For ’06-07 Season

Senators President Roy Mlakar said that the team will freeze season-ticket prices for the ’06-07 season “in a bid to increase sales,” according to Bruce Garrioch of the OTTAWA SUN. Also, fans who buy new season tickets now will be able to buy playoff tickets for this season and get a “bigger discount” for the seats. Season-ticket holders have until March 1 to renew for next season and purchase playoff tickets. The Senators have had 20 sellouts at 19,153-seat Scotiabank Place this season and have boosted season-ticket sales to 10,000. They have “set a goal of 12,000 for next year and 13,500 in 2007-08.” The team reduced ticket prices by up to 33% this season “to entice the public back after the lockout.” But Mlakar said that the “stress of trying to move tickets for every game is difficult.” Mlakar: “What we’re trying to sell the fans on is the scarcity of tickets. We’re not going to be the [Yankees] all the time and we’re not always going to have a strong team” (OTTAWA SUN, 1/26).

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