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SBD/Issue 89/Facilities & Venues
Drink It Up: Pepsi Center Remains A Top Fan-Friendly Arena
Published January 26, 2006
NETS’ GAIN: Boeck also revisited Continental Airlines Arena, which finished last in the survey last year. In a separate piece, he writes Nets Senior Dir of Entertainment Marketing Petra Pope is “pumping life and energy into the once-sterile atmosphere.” Nets Sports & Entertainment President & CEO Brett Yormark said of Pope, “She’s reinvented the business.” Boeck notes the Nets have an “edgier dance team that now ranks with the best in the league, a more lively acrobatic team, a more personable mascot, a hip new kids dance team, now-music and shaded lighting that brings a more intimate, theatric mood to a cold arena.” Those changes have “juice[d] up the fans’ energy level,” which was “sorely lacking” at the game Boeck attended last season, and have increased the team’s “overall fan-friendly rating” from a 2.82 last season to a 3.22 this year (USA TODAY, 1/26).