February 6 SportsBusiness Journal Prepares For Turin Games

As the Winter Olympics kick off in Italy, SportsBusiness Journal will look at how sponsors are leveraging their relationship with the event. See how sponsors are trying to stand out above the clutter and reach consumers with a message they hope will last well after the Games have come to a close. Who is taking the most aggressive approach, who has been the most creative, and who is sticking with tried-and-true approaches both on the ground in Torino and back home in the States? How will they market specific athletes, and what plans are in place for when they win gold? Publishing Date: February 6. Closing Date: January 23. To advertise, call your local SportsBusiness Journal sales representative or ad director Julie Tuttle at 212 500 0711.

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