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SBD/Issue 78/Sponsorships, Advertising & Marketing
PBA, Jackson Hewitt Partner For Million-Dollar Promotion
Published January 10, 2006
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| PBA, Jackson Hewitt Team For $1M Promo |
NO SPARE CHANGE: Bayer HealthCare and the PBA have renewed their sponsorship agreement for the ’06 calendar year, marking the fourth consecutive year Bayer has teamed with the league. Bayer will receive entitlement of the February 1-5 event near Atlanta, as well as commercial spots on all ESPN telecasts and signage at all events during the second half of the ’05-06 season. The company also will sponsor three bowlers Mike DeVaney, Dino Castillo and Paul Fleming in the ’05-06 PBA Sponsor Competition (PBA).






