Super Bowl XLII Host Committee Looks For Post-Holiday Push

The Super Bowl XLII Host Committee in Glendale, Arizona, has inked a $1M sponsorship deal with Fort McDowell Yavapai Nation, and a “post-holidays push is planned to bring in a number of major corporate partners over the next six to eight months,” according to Adam Kress of the BUSINESS JOURNAL OF PHOENIX. The Fort McDowell Yavapai Nation owns and operates The Fort McDowell Casino, the We-Ko-Pa Golf Club and the new Radisson Fort McDowell Resort & Conference Center, with plans to complete an 18-hole golf course before Super Bowl XLII in February ‘08. The committee “estimates it will need to raise about” $14M, and a “small portion of that will come from the state.” The Detroit host committee needs to raise $18.5M for Super Bowl XL, and while it “expects to get there with more help from the state of Michigan –- it has raised $16.4[M] so far” (BUSINESS JOURNAL OF PHOENIX, 1/2 issue).