Kevin Garnett Stars In adidas “Impossible Is Nothing” Spot

T’Wolves F Kevin Garnett stars in a new adidas TV commercial entitled “What’s Inside” as part of the company’s “Impossible is Nothing” campaign. The spot, which debuted Monday on Dime Magazine’s Web site, www.dimemag.tv, features Garnett in a variety of roles, including a soldier on a futuristic battlefield, a superhero saving a woman from a burning building, a child on a playground, a gladiator and a comedian. The spot concludes with a shot of Garnett on the basketball court before fading to the campaign’s slogan. The spot was directed by Noam Murro, who also directed Garnett’s last adidas ad, “Carry.” The ad was developed by TBWA/Chiat/Day, S.F. Print ads in a number of publications also begin this month. The campaign will also be supported by POS, PR and online executions.

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Agency:	TBWA/Chiat/Day San Francisco
Agency Producer:	Jennifer Golub
Copywriter:	Joe Rose
Art Director:	Marco Worsham
Creative Director:	Chuck McBride
Director:	Noam Murro
Editor:	Avi Oron