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SBD/Issue 75/Sponsorships, Advertising & Marketing
Compulsory Glance: Michelle Kwan’s Trip To Turin In Jeopardy
Published January 5, 2006
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| Ice Pick: Kwan’s Injury Forcing Her To Petition For Olympic Spot |
BENEFIT OF THE DOUBT: USA TODAY’s Christine Brennan writes Kwan’s withdrawal is a “devastating blow to the [U.S. figure skating championships], and a real shocker for the various sponsoring companies, TV networks and millions of fans who thought there was only one figure skater on earth for the past decade or so.” If “anyone deserves a second chance in U.S. skating, it’s Kwan” (USA TODAY, 1/5). In Chicago, Philip Hersh writes, “Michelle Kwan belongs in the Olympics simply because she is Michelle Kwan. ... To those who think Kwan will get the benefit of the doubt because of her reputation, there is one answer: she should” (CHICAGO TRIBUNE, 1/5).






