January 30 SportsBusiness Journal Prepares For Super Bowl XL

With the Super Bowl moving into the Motor City, we will look at tactics the NFL will use to pull in an even larger audience and any specific demographics the league may be targeting. What steps will the league take to generate even more buzz and to distinguish this year’s event from previous years? We’ll also look at how sponsors plan to maximize their exposure in Detroit and at the stadium. The Super Bowl offers the chance for brands to take center stage before the largest viewing audience in the United States. Find out who is poised to score the most points with consumers. Publishing Date: January 30. Closing Date: January 17. To advertise, call your local SportsBusiness Journal sales representative or ad director Julie Tuttle at 212 500 0711.

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