Page Turners: Ad Revenues And Pages For Selected Sports Mags

The following presents ad revenues and ad pages for selected sports magazines for January-November ’05. Of the selected publications, Tennis posts the largest decline in ad revenues, down 15.9% from the year-ago period, with SI following closely, down 15.0% from ’04 (Publishers Information Bureau).

SPORTS MAGAZINE AD REVENUES AND PAGES JANUARY-NOVEMBER '05
	——AD DOLLARS——			——AD PAGES——
SPORTS MAGAZINE	'05 ($M)	'04 ($M)	%+/-	'05	'04	%+/-
Sports Illustrated	553.2	651.0	-15.0	1,857.88	2,279.29	-18.5
ESPN The Magazine	249.8	229.1	9.0	1,468.85	1,507.39	-2.6
Golf Magazine	163.9	171.2	-4.3	1,180.92	1,338.13	-11.7
Golf Digest	152.1	136.8	11.2	1,433.74	1,423.38	0.7
Runners World	53.3	40.1	32.7	637.35	539.76	18.1
Cycle World	40.0	34.1	17.4	914.92	867.74	5.4
Sporting News	39.8	39.6	0.5	739.46	768.49	-3.8
Ski	38.6	37.0	4.3	727.02	776.88	-6.4
Transworld Skateboarding	30.5	32.9	-7.4	1,630.34	1,869.39	-12.8
Golf World	30.1	25.4	18.6	1,072.47	1,070.91	0.1
Tennis	29.5	35.1	-15.9	487.91	477.75	2.1
Bicycling	24.3	17.1	42.0	512.41	394.02	30.0
Golf For Women	22.2	17.7	25.4	504.22	432.64	16.5
Skiing	20.1	22.1	-9.2	418.88	498.95	-16.0
Transworld Snowboarding	18.3	19.0	-3.8	1,064.91	1,161.05	-8.3
SI For Kids	17.3	16.3	6.2	233.18	235.91	-1.2
Bassmaster	16.1	15.6	3.4	425.95	414.96	2.6
Transworld Surf	9.6	7.6	26.3	1,023.87	974.38	5.1
Transworld Motocross	6.9	5.2	31.1	1,173.08	1,012.29	15.9
Ride BMX	6.4	6.6	-3.5	767.00	778.50	-1.5

NOTE: Ad revenues have been rounded to millions, while changes from the previous year are calculated based on actual values.