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SBD/Issue 59/Sports Media
NBC To Create “Olympic Zone” Lead-In Show For Turin Games
Published December 6, 2005
AD SALES: NBC Olympics President Gary Zenkel indicated that advertising for the Turin Games is “already more than 80[%] sold out.” Zenkel: “We’re on pace with our sales projections and prior Olympics.” He added that a “couple of big deals were on the way and that ultimately the games will be a financial success.” Mediaedge Chief Investment Officer Rino Scanzoni said like other major events, “it’s probably the last 10[%] that’s the biggest struggle” in terms of ad sales. Scanzoni has clients negotiating Olympics deals with NBC and said that the net is “likely to be more accommodating than it has been during past Olympics to advertisers to get business done” (TV WEEK, 12/5 issue).