SBD/Issue 52/Sports Media

FSN Boasts Record Audience For Fresno State-USC

FSN Hauls In Record Audience
For Fresno State-USC Game
FSN’s coverage of last Saturday’s Fresno State-Univ. of Southern California football game was the most-watched nationally televised event in the history of FSN, with an audience of 2.8 million people. The game earned a 2.7 coverage area rating, making it the second-highest-rated program in FSN history behind a 3.0 for Nebraska-Kansas State in November ’00. Fresno State-USC earned a 7.5/ (424,688 HHs) on FSN West 2 in L.A., the highest rating ever for an event on FSN West 2 and the top-rated show in the market that day (FSN).

NBC: NBC’s coverage of Notre Dame football this season averaged a 3.6/9 Nielsen rating, up 44% from a 2.5/6 last season and the highest season average since a 4.8 in ’95. Meanwhile, NBC and TNT averaged a 4.7/10 for their coverage of NASCAR Nextel Cup racing, the best season average since beginning their partnership to broadcast the second half of the season in ’01. NBC and TNT averaged a 4.7 for the ten races in the Chase for the Nextel Cup, up 2% from a 4.6 in ’04 (THE DAILY).

NOTES: The CBC drew 1.1 million viewers for last Sunday’s CFL Alouettes-Argonauts East Division final, down 28% from last year’s record of 1.52 million viewers for the same match-up. The Eskimos-Lions West Division final drew 1.586 million viewers, down 4% from 1.659 million viewers for Lions-Roughriders last year (Toronto GLOBE & MAIL, 11/23)....Comcast SportsNet Chicago is averaging a 0.8 Nielsen rating through 11 Blackhawks games this season, up 33% from the same number of telecasts on FSN Chicago during the ’03-04 season (CSN Chicago).

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