Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/Issue 52/Sports MediaPrint All
FSN Hauls In Record Audience
For Fresno State-USC Game
NBC: NBC’s coverage of Notre Dame football this season averaged a 3.6/9 Nielsen rating, up 44% from a 2.5/6 last season and the highest season average since a 4.8 in ’95. Meanwhile, NBC and TNT averaged a 4.7/10 for their coverage of NASCAR Nextel Cup racing, the best season average since beginning their partnership to broadcast the second half of the season in ’01. NBC and TNT averaged a 4.7 for the ten races in the Chase for the Nextel Cup, up 2% from a 4.6 in ’04 (THE DAILY).
NOTES: The CBC drew 1.1 million viewers for last Sunday’s CFL Alouettes-Argonauts East Division final, down 28% from last year’s record of 1.52 million viewers for the same match-up. The Eskimos-Lions West Division final drew 1.586 million viewers, down 4% from 1.659 million viewers for Lions-Roughriders last year (Toronto GLOBE & MAIL, 11/23)....Comcast SportsNet Chicago is averaging a 0.8 Nielsen rating through 11 Blackhawks games this season, up 33% from the same number of telecasts on FSN Chicago during the ’03-04 season (CSN Chicago).
ESPN/ABC’s Mike Tirico this weekend will announce Pittsburgh-West Virginia Thursday on ESPN, Nebraska-Colorado Friday on ABC and the Merrill Lynch Skins Game on ABC Saturday and Sunday. Tirico: “This is going to be fun” (ORLANDO SENTINEL, 11/23).
NHL ON OLN: OLN last night aired Lightning-Flyers rather than Capitals-Penguins, which featured the first on-ice meeting between rookies Sidney Crosby and Alexander Ovechkin. OLN Senior VP/Programming Marc Fein said that if OLN had changed its schedule to show Capitals-Penguins, “it would have had to black out the game in Pittsburgh and Washington.” USA TODAY’s Michael McCarthy notes the RSNs in those markets would get the game “and the bulk of the viewers.” Fein: “Without the local market ratings, we would get killed nationally” (USA TODAY, 11/23).
NOTES: Former NBAer Dennis Scott has been named the Hawks’ full-time radio analyst, “after sharing the role with former Hawks player Charlie Criss in the season’s early going” (ATLANTA CONSTITUTION, 11/23)....CBS at 2:00pm ET Saturday will air the NFL Films-produced “Rozelle: Building America’s Game,” chronicling the life of late NFL Commissioner Pete Rozelle (NFL).