Farmers Insurance Leaving Hendrick's NASCAR Ops Cheez-It Not Renewing Current NASCAR Deals Peak Automotive Sponsoring NASCAR Mexico Series NASCAR Cup Series Title Deal In Limbo RFR's Newmark Reflects Of Creation Of RTA NASCAR, ISC To Thank Sprint For Cup Sponsorship Keselowski Talks Early Success Of Drivers Council Tony Stewart Admits To Frustration With NASCAR Betty Jane France Leaves Assets For Children M&M's Back As NASCAR's Official Chocolate
SBD/Issue 52/Sponsorships, Advertising & Marketing
Wheels & Deals: Interstate Bakeries Inks Three Women Drivers
Published November 23, 2005
Munter (l), Patrick (c) And Troxel
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IRL SPONSOR VALUES: A year-end report by Joyce Julius & Associates stated that IRL sponsors saw a 57% increase in the comparable value of their sponsorships during the ’05 season. Overall exposure value during the season was $339,795,225, up $36.3M from ’04. The report also found that overall TV time increased by 57%, while overall sponsor mentions were up 16%. Team sponsors accounted for 56% of the total in-focus exposure time and nearly 30% of all verbal recognition (Ethanol Hemelgarn Racing).