Darlington Launches History-Focused Campaign IndyCar Projects Sales Increases For '14 Sprint Cup Race Avoids Final Four Conflict GP Of Long Beach Inks IndyCar Extension Dallas-Ft. Worth Set For Big Sports Weekend Minding My Business With David Strahan NHMS Could Erect Lights At Fans' Request Under Armour Makes Foray Into NASCAR Chevy Could Allow Rahal, Earnhardt Swap Verizon Deal Gives IndyCar Big Opportunity
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SBD/Issue 52/Sponsorships, Advertising & Marketing
Wheels & Deals: Interstate Bakeries Inks Three Women Drivers
Published November 23, 2005
Munter (l), Patrick (c) And Troxel
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IRL SPONSOR VALUES: A year-end report by Joyce Julius & Associates stated that IRL sponsors saw a 57% increase in the comparable value of their sponsorships during the ’05 season. Overall exposure value during the season was $339,795,225, up $36.3M from ’04. The report also found that overall TV time increased by 57%, while overall sponsor mentions were up 16%. Team sponsors accounted for 56% of the total in-focus exposure time and nearly 30% of all verbal recognition (Ethanol Hemelgarn Racing).