Sunoco Debuts "Essence Of Racing" Campaign IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Michael Andretti Expanding Business Empire Bruton Smith Elected To NASCAR HOF Boston IndyCar Race Set For Next Year Fans Get Unique Opportunity With Jeff Gordon Steak 'N Shake's IndyCar Deal Gaining Publicity DraftKings Completes Deal With NASCAR Monster Energy Drink Signs NHRA's Force
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SBD/Issue 52/Sponsorships, Advertising & Marketing
Wheels & Deals: Interstate Bakeries Inks Three Women Drivers
Published November 23, 2005
Munter (l), Patrick (c) And Troxel
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IRL SPONSOR VALUES: A year-end report by Joyce Julius & Associates stated that IRL sponsors saw a 57% increase in the comparable value of their sponsorships during the ’05 season. Overall exposure value during the season was $339,795,225, up $36.3M from ’04. The report also found that overall TV time increased by 57%, while overall sponsor mentions were up 16%. Team sponsors accounted for 56% of the total in-focus exposure time and nearly 30% of all verbal recognition (Ethanol Hemelgarn Racing).