Joe Gibbs Addresses Brain-Function Issues Of Son IndyCar Highlights Drivers In New Ad Campaign Furniture Row Racing Looking For Primary Sponsor Steak 'N Shake Gets Into IndyCar IndyCar, Group Working To Bring Race To Boston NASCAR Tweaks Purses For National Series Tracks Taking Harder Look At Tire Barriers K&N Extends As NASCAR Pro Series Title Sponsor USA Today-IndyCar Deal Questioned NASCAR Reinstates Kurt Busch
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SBD/Issue 52/Sponsorships, Advertising & Marketing
Wheels & Deals: Interstate Bakeries Inks Three Women Drivers
Published November 23, 2005
Munter (l), Patrick (c) And Troxel
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IRL SPONSOR VALUES: A year-end report by Joyce Julius & Associates stated that IRL sponsors saw a 57% increase in the comparable value of their sponsorships during the ’05 season. Overall exposure value during the season was $339,795,225, up $36.3M from ’04. The report also found that overall TV time increased by 57%, while overall sponsor mentions were up 16%. Team sponsors accounted for 56% of the total in-focus exposure time and nearly 30% of all verbal recognition (Ethanol Hemelgarn Racing).