USA Today SMG Teams With IndyCar Fanatics, SMI Close To Track Deal Is Logano NASCAR's Latest Fresh, Young Star? Talladega Adding SAFER Barriers After Crash NASCAR's Kurt Busch Suspension Upheld Daytona 500 Overnight Down From Recent Years Daytona To Add More SAFER Barriers By July John Force Racing Still Seeking Sponsors Toy State Adds Races Ahead Of Holiday Season Miles: Healthy IndyCar Looking At 20 Races
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SBD/Issue 52/Sponsorships, Advertising & Marketing
Wheels & Deals: Interstate Bakeries Inks Three Women Drivers
Published November 23, 2005
Munter (l), Patrick (c) And Troxel
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IRL SPONSOR VALUES: A year-end report by Joyce Julius & Associates stated that IRL sponsors saw a 57% increase in the comparable value of their sponsorships during the ’05 season. Overall exposure value during the season was $339,795,225, up $36.3M from ’04. The report also found that overall TV time increased by 57%, while overall sponsor mentions were up 16%. Team sponsors accounted for 56% of the total in-focus exposure time and nearly 30% of all verbal recognition (Ethanol Hemelgarn Racing).