Comcast-NASCAR Deal To Be Announced IndyCar Sets New Orleans Race Date ISC Tracks Could Face Further Seating Reductions Darlington Change Highlights '15 NASCAR Schedule Boston In Talks For IndyCar Race Ortho To Sponsor Biffle's RFR No. 16 NASCAR, ESPN Team Up For New Campaign Suarez Could Be Huge Boost For NASCAR Jimmie Johnson Losing "Unlucky" Paint Scheme NASCAR Assigns Phelps, O'Donnell To Top Posts In N.C.
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SBD/Issue 52/Sponsorships, Advertising & Marketing
Wheels & Deals: Interstate Bakeries Inks Three Women Drivers
Published November 23, 2005
Munter (l), Patrick (c) And Troxel
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IRL SPONSOR VALUES: A year-end report by Joyce Julius & Associates stated that IRL sponsors saw a 57% increase in the comparable value of their sponsorships during the ’05 season. Overall exposure value during the season was $339,795,225, up $36.3M from ’04. The report also found that overall TV time increased by 57%, while overall sponsor mentions were up 16%. Team sponsors accounted for 56% of the total in-focus exposure time and nearly 30% of all verbal recognition (Ethanol Hemelgarn Racing).