SBD/Issue 52/Sponsorships, Advertising & Marketing

Wheaties Launches New Ad Re-Creating Flutie’s Hail Mary

General Mills’ Wheaties brand has broken the second installment of its “Winning Moments” campaign with an ad featuring a re-creation of Doug Flutie’s famous Hail Mary pass to Gerard Phelan that gave Boston College a 47-45 win over the Univ. of Miami in ’84. The ad follows the first spot in the campaign, which featured a softball player hitting a game-winning home run, a la Kirk Gibson in the ’88 World Series(THE DAILY).

Agency:
Saatchi and Saatchi
Agency Producer:
Jerry Boyle
Copywriter:
Glen Levy
Art Director:
Paul Kwong
Creative Director:
Tony Granger
Director:
Larry Frey
Director of Photography:
Steve Keith Roach Production Company
Production Company:
Chelsea
Editor:
Doug Walker
Editorial Company:
Filmcore NY

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