SBD/Issue 52/Sponsorships, Advertising & Marketing

Well-Heeled Big Wheels: Wachovia On With UNC’s Smith Center

Wachovia To Become First Sponsor
With Permanent Signage In Dean Dome
Wachovia has signed an eight-year, $9.1M deal to become the “first corporate sponsor to hang permanent signs” in the Univ. of North Carolina’s Dean E. Smith Center, according to Rick Rothacker of the CHARLOTTE OBSERVER. The company will pay $1M a year at the start of the deal, and the payments will “gradually rise” to $1.3M in 2013. Wachovia will receive “marketing in the arena and other sports venues, tickets to games and other benefits.” Two 6-by-8-foot signs have been placed on video boards in the arena, and Wachovia will be able to run messages on a 40-foot courtside electronic display. The bank became the official financial services sponsor of the school’s athletic department in ’03, an agreement that has been extended under the new deal (CHARLOTTE OBSERVER, 11/23).

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