SBD/Issue 52/Sponsorships, Advertising & Marketing

Vodafone To End ManU Jersey Sponsorship Two Years Early

Vodafone To End ManU
Jersey Sponsorship Early
Vodafone will end its jersey sponsorship deal with Manchester United “two years earlier than planned and will endorse Europe’s Champions League competition,” according to Sam Sheringham of BLOOMBERG NEWS. Vodafone’s $15.5M-per-year ManU jersey deal, originally signed in ’00, will now expire at the end of the season in May. The parties said in a joint statement that they will “seek to continue their accord in other areas.” The statement said, “Manchester United believes that the shirt sponsorship market has greatly increased in recent years, while Vodafone wants to build on its successful sponsorship of Manchester United in new, exciting areas” (BLOOMBERG NEWS, 11/23).

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