Reebok Signs On To Title Sponsor AHL All-Star Game

By Terry Lefton, Editor-at-Large

Reebok will title sponsor the AHL All-Star Game, scheduled for February 1 at the MTS Centre in Winnipeg, home ice for the Winnipeg Moose. The game will be called the “2006 Rbk Hockey AHL All-Star Classic.” Reebok already supplies uniforms to NHL and AHL teams through a separate agreement. The two-year deal includes an additional uniform patch, along with dasher board and on-ice signage, and TV and radio ads. Reebok will also title the majority of the skills competitions scheduled for January 31. Terms were not disclosed, and the location of next year’s event has not yet been announced.