Supply & Demand: Patriots Launch “On Demand” Team Network

Patriots Launch On-Demand Offering

“Patriots On Demand,” or “The Patriots Virtual Network” as Patriots Vice Chair Jonathan Kraft calls it, launched this week in conjunction with Comcast and NFL Network, according to Bill Griffith of the BOSTON GLOBE. In March, the NFL “pulled the plug on the fledgling regional networks that the Falcons and Cowboys had formed, instead pooling the league’s resources and efforts into building the NFL Network.” Kraft: “The league decided teams shouldn’t be building individual linear channels, but they had no problem with teams doing virtual networks under ‘The NFL Network On Demand’ umbrella.” Griffith reports that the additional content is available to Comcast digital subscribers and includes daily “Patriots Video News,” locker room interviews and coach Bill Belichick’s news conferences, as well as weekly programs “Patriots All-Access,” “Totally Patriots,” “Patriots Football Weekly” and “5th Quarter” (BOSTON GLOBE, 10/13).