Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 16/Sports MediaPrint All
Fox Ties Ratings Record With Saturday’s
Yankees-Red Sox Game
POSTSEASON SHUFFLE: USA TODAY’s Michael Hiestand notes Fox has added former D’Rays manager Lou Piniella and WGN/CSN Chicago analyst Bob Brenly for its ALCS and NLCS coverage, respectively. Piniella will work with Joe Buck and Tim McCarver. Brenly will team with Thom Brennaman and Steve Lyons. Buck and McCarver will work tomorrow’s Yankees-Angels opener, and Buck following this Sunday’s Eagles-Cowboys game will not return to NFL games until as late as November 6. Meanwhile, ESPN has added Mets C Mike Piazza for the postseason, beginning with tomorrow’s Red Sox-White Sox opener. ESPN “didn’t want to crowd its top team, Jon Miller and Joe Morgan, with a third voice” for Game One of Padres-Cardinals tomorrow (USA TODAY, 10/3). In Houston, David Barron notes Fox is airing Thursday’s Astros-Braves Game Two, “which has generally been an ESPN staple as Fox has opted for games from larger markets” (HOUSTON CHRONICLE, 10/3).
NASCAR Sued Over “NASCAR
Drivers: 360” Concept
Boston native and ‘Round Midnight Films’ Harlan Green is financing “Brothers, Bruins & Barstools,” a film about “three Boston-bred brothers who aspire to play for the Bruins,” according to Bill Griffith of the BOSTON GLOBE. The brothers are the sons of “a former Bruin star, whose misplay in the Stanley Cup finals cost the team the championship.” The screenplay was originally set in St. Louis and was about the Blues, but Green and his partners “wanted to make some independent films in Boston.” Green: “You know you’re in Boston immediately when you see the city on the screen.” Former NHLer and referee Paul Stewart was “instrumental as a liaison” with Green’s group, the city and the Bruins, who have “embraced the project.” Green said, “We can envision having the opening at the TD Banknorth Garden next fall” (BOSTON GLOBE, 10/2).
Greg Millen Adds Leafs
TV To “HNIC” Duties