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SBD/Issue 16/Sponsorships, Advertising & Marketing
Picking Up The Blitz: “OTL” Examines Controversial Videogame
Published October 3, 2005
|Midway’s “Blitz” Not Bound By NFL License|
DISCUSSION POINTS: A roundtable with EA Sports Dir of Marketing for Pro Football Games Jordan Edelstein, Electronic Gaming Monthly News Editor Bryan Intihar and former NFLer Ray Buchanan followed Naqi’s report. EA Sports holds the exclusive rights to NFL marks and player likenesses in the videogame category, and when asked how close “Blitz” is to the actual NFL, Edelstein said, “That’s something for the NFL really to judge.” ESPN’s Bob Ley interrupted Edelstein by saying, “You must have an opinion on this.” Edelstein: “You can hear the outrage from (Buchanan) in terms of some of it is a little close to the NFL and the NFL players.” Electronic Gaming Monthly News Editor Bryan Intihar on the competition “Blitz” poses to EA Sports’ “Madden” franchise: “I actually think there’s room for both games. Every kid is always going to want to play ... their favorite players on the football field. That’s why there’s Madden. ... But there’s also part of the segment that doesn’t really care about that and likes the more over-the-top type action, and that’s what ‘Blitz’ is designed for. It’s over-the-top for a reason. It has to attract a new consumer” (“Outside The Lines,” ESPN, 10/2).
|Analysts Do Not See
“Blitz” Challenging EA’s “Madden”
HE’S GOT GAME: ABC’s John Madden, on his EA video game, “I do play it myself a little. I’m not very good. I really get more out of watching other people playing it. I am heavily involved in what we do with it each year. The plays, the defenses, the changes, all of that” (CHARLOTTE OBSERVER, 10/3). Madden, on NFL players’ comments on their characters in the game: “I get all these complaints from players. Gotta give me more juice. Gotta give me more power!” (CHARLOTTE OBSERVER, 10/3).