SBD/Issue 16/Sponsorships, Advertising & Marketing

Grand Slam Deal: Denny’s Remains Title Sponsor Of PBA Tour

Denny’s and the PBA have agreed to a three-year, multimillion-dollar deal, making the restaurant chain the title sponsor of the PBA Tour through at least the conclusion of the ‘07-08 season. A new Denny’s PBA Tour logo will be unveiled. Denny’s will receive advertising on the PBA’s ESPN telecasts, as well as a presence at 2,200 Strike Ten bowling centers. Denny’s will also distribute 10 million free bowling passes each year as part of its promotional efforts. The chain will retain title sponsorship of the ’06 PBA Denny’s World Championship in March in Indianapolis, and will also sponsor six bowlers in the ’05-06 PBA Sponsor Competition (Denny’s).

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ESPN, PBA, Walt Disney

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