Sticker Shock: Ohio Man Lands NFL License For Cut-Outs

Fathead Marketing Life- Sized NFL Stickers

Steve Warshak’s Ohio-based Fathead has struck a deal with the NFL to sell life-sized, wall-mounted stickers of 33 players in their uniforms, as well as helmets of all 32 teams, according to James McNair of the CINCINNATI ENQUIRER. Featured players on the stickers and in TV spots include Bengals WR Chad Johnson, Steelers QB Ben Roethlisberger and Rams WR Torry Holt. The Johnson sticker is 6 feet, 5 inches tall and 4 feet, 2 inches wide, while the helmets are 4-by-4 feet square. The player stickers cost $145, and the helmet stickers $95. NFL Manager of Corporate Communications Dan Masonson: “This is the first time we’ve done full-size type figures.” McNair notes Warshak, the owner of Berkeley Premium Nutraceuticals, “brought the concept of selling erection enlargement pills [Enzyte] into American living rooms,” resulting in “hundreds of millions of dollars in sales.” Warshak is also “fighting federal civil allegations that $24[M] in personal bank accounts was obtained by fraudulent means” (CINCINNATI ENQUIRER, 9/21).