Local Apparel Line Sidesteps Licensing With New Fashion Line

JSK Apparel Offering Clothing Options For Female Fans

Indianapolis-based JSK Apparel is offering a line of “ultra-feminine items” in colors related to the Colts and Pacers that “doesn’t sport the names of teams, players or numbers,” according to Dana Knight of the INDIANAPOLIS STAR. The line, which sells for $33-79, features a shiny “1” sewn on items such as “low-cut, satiny halter tops with sequins and bling-bling,” tight-fitting T-shirts and warm-up suits “that are trendy, featuring hoodies and flared legs.” JSK Apparel, co-founded by Sherry Compton, Kelly Carlile and Jeanine Stewart, sells the goods via a recently-launched Web site and local retail. JSK “doesn’t plan to ever sell its wear at mass merchandisers, but it does hope to bring on more boutique shops to offer the goods.”

STYLIN’ & PROFILIN’: An SGMA report this year stated that merchandise for women accounted for $17.4B of the $38.9B sports apparel industry. SGMA Dir of Communications Mike May: “Women don’t want to wear men’s clothing. They want to wear clothing that conforms to their bodies.” Knight wrote even “less-hip retailers are getting on the cool-girl sportswear bandwagon.” Wal-Mart has “tighter-fitting T-shirts and tanks in the women's clothing section,” and the Colts pro shop “offers similar trendy wear” (INDIANAPOLIS STAR, 9/17).