Marketplace Round-Up

HP Ending Sponsorship Of BMW Williams F1 Team At Season’s End

HP will not renew its sponsorship of the BMW Williams F1 Team after the ’05 season. HP has been the principal sponsor of BMW Williams F1 since ’00 (HP)....Saucony will return for the eighth year as the official running shoe of the L.A. Marathon on March 19. Saucony is also a sponsor of the marathon’s official training programs (Saucony)....In California, Tiffany Montgomery reported sales of PacSun’s “skate-inspired fragrances,” Vurt and Nollie, have “exceeded expectations.” In October, PacSun will introduce lines of clothes under the same brand names, “including hooded sweatshirts, pants and military caps” (O.C. REGISTER, 9/14).