SBD/Issue 2/The Back of the Book

NFL Preseason Ratings Strong Vs. ’04

The following presents Nielsen ratings and attendance figures for this year’s nationally-televised NFL preseason games, with comparisons to ’04. More than half of the eleven preseason contests posted higher ratings than the comparable game last year. ESPN numbers are cable Nielsen ratings (THE DAILY).

'05 NFL PRESEASON RATINGS AND ATTENDANCE WITH '04 COMPARISONS
2005
TEAMS
NET
RAT/SHR (%+/- FROM '04)
HHs
ATTEND.
8/6
Falcons-Colts
ESPN
1.8/4 (-40.0%)
1,603,000
45,203
8/8
Bears-Dolphins (HOF Game)
ABC
6.2/11 (-15.1%)
6,847,000
22,292
8/11
Chargers-Packers
ESPN
3.7/6 (+8.8%)
3,313,000
69,611
8/15
Eagles-Steelers
ESPN
4.4/7 (+175.0%)
3,954,000
57,276
8/18
Saints-Patriots
Fox
4.6/8 (+17.9%)
5,078,000
68,736
8/19
Vikings-Jets
CBS
3.7/7 (0.0%)
4,068,000
76,441
8/22
Cowboys-Seahawks
ABC
6.4/11 (+28.0%)
7,054,000
48,090
8/25
Falcons-Jaguars
ESPN
3.5/6 (+20.1%)
3,152,000
60,596
8/26
Steelers-Redskins
Fox
3.4/6 (+13.3%)
3,780,000
73,987
8/27
Colts-Broncos
CBS
3.8/7 (+26.7%)
4,139,000
74,152
8/29
Rams-Lions
ABC
5.8/9 (-23.7%)
7,050,000
58,625
2004
TEAMS
NET
RAT/SHR
HHs
ATTEND.
8/9
Broncos-Redskins (HOF Game)
ABC
7.3/13
7,885,000
22,177
8/12
Falcons-Ravens
ESPN
3.0/5
2,655,000
69,299
8/16
Seahawks-Packers
ESPN
3.4/5
2,962,000
69,718
8/19
Giants-Panthers
Fox
3.9/7
4,220,000
72,562
8/20
Ravens-Eagles
CBS
3.7/7
3,985,000
67,218
8/21
Jets-Colts
ESPN
1.6/3
1,383,000
44,834
8/23
Rams-Chiefs
ABC
5.0/8
5,457,000
75,428
8/27
Redskins-Rams
Fox
3.0/6
3,256,000
65,393
8/26
Steelers-Eagles
ESPN
2.9/5
2,528,000
67,511
8/28
Patriots-Panthers
CBS
3.0/6
3,270,000
72,829
8/30
Titans-Cowboys
ABC
7.6/13
8,238,000
59,171

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