Ad Monitor: American Express Tops U.S. Open Men’s Final List

The following chart presents the national ads that ran during CBS’ broadcast of the U.S. Open men’s singles final featuring Roger Federer and Andre Agassi on Sunday. The ads appear with their length and frequency. ^ = U.S. Open sponsor (THE DAILY).

COMPANY/BRAND	ADS/LENGTH	COMPANY/BRAND	ADS/LENGTH
American Express^	4, :30 1, :60	Citizen^	2, :15
Lexus^	4, :30	E Trade	1, :30
Prudential	2, :30 3, :15	Fidelity	1, :30
Heineken^	2, :30 2, :15	GM	1, :30
IBM^	3, :30	Intel	1, :30
Sprint^	3, :30	Merck	1, :30
RBS	1, :45 1, :30	Olympus^	1, :30
Cingular	2, :30	PepsiCo^	1, :30
Geico	2, :30	TIAA Cref	1, :30
Schering-Plough	1, :30 2, :15	Wachovia	1, :30
USTA	1, :60	Warner Bros.	1, :30
AIG	1, :30 1, :15	Coca-Cola	1, :15
Canon^	1, :30	Novartis	1, :15

NOTES: Schering-Plough promoted its Claritin and Nasonex brands. Novartis promoted Benefiber. Merck advertised its Singulair brand. PepsiCo touted Diet Pepsi. Coca-Cola promoted its Coca-Cola Zero brand. Warner Bros. advertised the theatrical release of “Corpse Bride.” Citizen promoted its Eco-Drive watch. Prudential promoted its financial and real estate divisions. The Canon ad featured Andre Agassi and his wife, Steffi Graf.

BROUGHT TO YOU BY: The following sponsored elements appeared during the broadcast: “Lexus Road to Perfection”; “American Express Match Summary”; and “IBM Match Summary.”

PROMOS: The following CBS promos aired during the broadcast, with their frequency listed parenthetically: “60 Minutes” (4); “Survivor” (4); “Threshold” (4); “Cold Case” (2); “Criminal Minds” (2); “How I Met Your Mother” (2); “Late Show” (2); “Ocean’s Eleven” (2); “Amazing Race” (1); “Emmy Awards” (1); “NFL on CBS” (1); and “Two and a Half Men” (1).