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SBD/Issue 224/Sponsorships, Advertising & Marketing
Roush To Consider Letting Busch Jump Early To Penske In ‘06
Published August 16, 2005
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| Roush Contemplating Letting Busch Out Of Contract Early |
CHANGING TIMES: Roush Racing President Geoff Smith said that all future driver deals will be “a minimum of three years to placate sponsors.” Smith: “You’re not going to see owners go year to year anymore. There’s so many opportunities for discontent. Anytime your driver is in the paper saying, ‘I don’t know what I’m doing next year,’ that ripples throughout all the marketing that the sponsors are doing in a very negative way” (RICHMOND TIMES-DISPATCH, 8/16). In Toronto, Dean McNulty writes of drivers signing with other teams before their current contracts expire, “NASCAR has always prided itself as being the final bastion in professional sports where its athletes didn’t come across as money grubbing mercenaries, but all that is about to come to an end.” NASCAR, like other pro sports, “is not that far off from its drivers holding out at the start of the season for more money. If it wants to avoid that, it had better squash this problem now” (TORONTO SUN, 8/16).






