Sept. 26 SBJ: Measurement & Analysis Of Sports Sponsorships

Get details on the different metrics that corporate sponsors use to measure their sports sponsorships and gather meaningful results on ROI and ROO. Find out some of the new measurements research groups see coming down the pipe and what analysis they will bring to sponsors and advertisers. What will this tell brands about consumer habits and viewership? How will this change the face of sports sponsorships? We’ll also explore what the leagues are doing with their research to help their sponsors and advertisers. Publishing Date: September 26. Closing Date: August 29. To find out more about SportsBusiness Journal's Special Reports and In-Depth sections please call Ad Sales Director Tom Kilby at 212-500-0711 or email at tkilby@sportsbusinessjournal.com.

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Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Crawley at 704-973-1525 or heatherc@sportsbusinessdaily.com.