New Nike Campaign Focuses On Realistic Women

Nike’s newest campaign marks a departure from what is typically seen in today’s advertising, as it celebrates the body parts of reasonably-sized women. While the company extols the effort as an inspiration for women to be proud themselves, the BOSTON HERALD points out a key distinction between the ads and similar ones from a recent Dove campaign: the women shown in the Nike ads are still “toned and enviable,” while sized 6-14 women in the Dove ads sport “pillowy paunches and thick thighs.”>>Read More

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