SBD/Issue 213/The Back of the Book

Overnight Nielsen Ratings From Weekend Sports Events

The following lists overnight Nielsen ratings from weekend sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
Golf: Women's British Open-Third Rd.
7/30
ABC
2:00-3:30pm
1.1/3
MLS All-Star Game
7/30
ABC
3:30-6:00pm
0.7/2
PGA: Buick Open-Third Rd.
7/30
CBS
3:00-6:00pm
2.8/7
MLB: (regional)
7/30
Fox
1:00-4:00pm
3.0/8
Golf: U.S. Senior Open Champ-Third Rd.
7/30
NBC
3:00-6:00pm
0.9/2
Golf: Women's British Open-Final Rd.
7/31
ABC
1:30-3:00pm
1.6/4
IRL: Firestone Indy 400 Pre-race
7/31
ABC
3:00-3:15pm
1.4/3
IRL: Firestone Indy 400
7/31
ABC
3:15-6:00pm
1.5/3
Tennis: "Topspin"
7/31
CBS
2:30-3:00pm
0.9/2
PGA: Buick Open-Final Rd.
7/31
CBS
3:00-6:00pm
3.5/8
Golf: U.S. Senior Open Champ-Final Rd
7/31
NBC
3:00-6:00pm
1.0/2

GOLF: ABC’s third-round coverage of the Women’s British Open earned a 1.1/3 overnight Nielsen rating, up 10.0% from a 1.0/3 in ’04. ABC posted a final-round overnight rating of 1.6/4, up 14.3% from last year....CBS’ third-round coverage of the PGA Tour Buick Open earned a 2.8/7 overnight Nielsen rating, even with ’04, while final-round coverage was down 14.6% to a 3.5/8 overnight rating, from a 4.1/9 last year....NBC’s third-round coverage of the U.S. Senior Open earned a 0.9/2 overnight Nielsen rating, even with ’04, while final-round coverage posted a 1.0/2 overnight rating, down 28.6% from ’04.

NOTES: ABC’s coverage of the IRL Indy 400 earned a 1.5/3 overnight Nielsen rating, up 50.0% from a 1.0/2 in ’04, and up 87.5% from a 0.8/2 in ’03....ABC’s coverage of the MLS All-Star Game garnered a 0.7/2 overnight Nielsen rating, even with overnight ratings from ’04 and ’03.

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Nielsen, The Back of the Book

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