|
Rick Hendrick Believes Sponsors
Are Happy With Current Situation |
CNBC last night aired a special report called “NASCAR Gold,” which examined the growth and popularity of NASCAR. NASCAR Chair & CEO Brian France, on the France family controlling the sport: “I think statistically, family businesses outperform non-family businesses financially and otherwise. But in terms of what we’ve got to do for the long-range success of NASCAR, because we’re family-owned ... I’ve got the continuity of the mission plan that was laid by my grandfather.” Meanwhile, Nextel Senior VP/Marketing Mark Schweitzer said of his company’s title sponsorship of NASCAR’s top series, “Our research indicates that NASCAR fans are five times more likely to purchase Nextel than the consumers in general.” When Hendrick Motorsports Owner Rick Hendrick was asked whether team sponsors are “getting enough bang for their buck,” he replied, “I think they are. I think they’re extremely happy. We look at the success of Lowe’s and Kellogg’s and GMAC and what they’ve done with the program. How they work hospitality, the new opportunities, the business-to-business opportunity with a Pepsi and DuPont.” DuPont CEO Charles Holliday said the No. 24 Hendrick Chevrolet driven by Jeff Gordon “has become almost the image of our company” (
“NASCAR Gold,” CNBC, 7/11).
