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SBD/Issue 195/Sponsorships, Advertising & Marketing
Moore Money: Former Top Amateur Signs With Ping
Published July 6, 2005
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| Wanting Moore: Ping Signs New Pro To Endorsement Deal |
MOVE HIM UP THE LIST: Gaylord President Steve Loy said Sports Illustrated “undervalued” his client, Phil Mickelson, when the magazine placed him ninth on its list of the 50 highest-paid U.S. athletes. SI reported Mickelson earned $21M annually in endorsements; Tiger Woods was first at $80M. Loy said that Mickelson “has one contract that exceeds” $21M, and that Mickelson’s overall income from endorsements “exceeds $50[M], enough to place him ahead of No. 2 Andre Agassi” (USA TODAY, 7/6).






