SBD/Issue 165/The Back of the Book

MLB Ratings Up On ESPN, ESPN2 So Far This Season

The following chart presents ratings for Sunday, Monday and Wednesday night MLB games on ESPN and ESPN2, with comparisons to ’04. Overall, ESPN is posting an average Nielsen cable rating of 1.0 after 22 games in ’05, up 11.1% from a 0.9 after 19 games in ’04. After 12 games, ESPN2 is up 14.3% from ’04, with an average cable rating of 0.8, compared to a 0.7 through 15 games last year. Through six games, ESPN’s “Sunday Night Baseball” average cable rating of 1.3 is down 13.3% from a 1.5 rating for six telecasts in ’04. Households are presented in millions (ESPN).

NET
DATE
'05 GAMES
RAT/HHs
'04 GAMES
RAT/HHs
%+/-
"SUNDAY NIGHT BASEBALL" ON ESPN
ESPN2
4/3
Red Sox-Yankees
2.7/2,396
Red Sox-Orioles
1.9/1,629
42.1%
ESPN
4/10
White Sox-Twins
1.2/1,107
Giants-Padres
1.8/1,596
-33.3%
ESPN
4/17
Braves-Phillies
2.0/1,795
Athletics-Angels
1.3/1,184
53.8%
ESPN
4/24
Angels-Athletics
1.2/1,042
Braves-Marlins
1.6/1,450
-25.0%
ESPN
5/1
Mets-Nationals
1.4/1,292
Red Sox-Rangers
1.9/1,687
-26.3%
ESPN
5/8
Dodgers-Reds
1.1/1,020
Phillies-D'Backs
1.0/910
10.0%
ESPN
5/15
Giants-Astros
0.9/846
Angels-Orioles
1.1/985
-18.2%
"MONDAY NIGHT BASEBALL" ON ESPN ('05)/ESPN2 ('04)
ESPN
4/18
Cubs-Reds
0.7/670
NA
NA
NA
ESPN
4/25
Braves-Mets
0.9/834
White Sox-D'Backs
0.7/577
28.6%
ESPN
5/2
Cardinals-Reds
0.8/684
White Sox-Orioles
0.5/456
60.0%
ESPN
5/9
Mariners-Yankees
0.9/822
Indians-Red Sox
0.7/616
28.6%
"WEDNESDAY NIGHT BASEBALL" ON ESPN AND ESPN2 (7/8 PM ET)
ESPN2
4/6
Braves-Marlins
0.8/679
Giants-Astros
0.9/779
-11.1%
ESPN2
4/13
Yankees-Red Sox
1.3/1,135
NA
NA
NA
ESPN2
4/20
Cubs-Cardinals
0.9/779
Cardinals-Astros^
0.8/717
12.5%
ESPN
4/27
Angels-Yankees
1.0/898
Athletics-Yankees
1.1/1,014
-9.1%
ESPN
5/4
Red Sox-Tigers
0.7/628
White Sox-Orioles
0.6/518
16.7%
ESPN
5/11
Dodgers-Cardinals
0.8/729
Braves-Cardinals
0.6/501
33.3%
ESPN2
5/11
Astros-Marlins
0.4/332
NA
NA
NA
"WEDNESDAY NIGHT BASEBALL" ON ESPN2 (10 PM ET)
ESPN2
4/6
Dodgers-Giants
0.5/407
Dodgers-Padres
0.3/302
66.7%
ESPN2
4/13
Giants-Dodgers
0.8/701
Padres-Giants
0.4/360
100.0%
ESPN2
4/20
Indians-Angels
0.5/465
Braves-Giants
0.5/465
0.0%
ESPN2
4/27
D'Backs-Dodgers
0.5/425
Yankees-Athletics
0.5/427
0.0%
ESPN2
5/4
Nationals-Dodgers
0.4/342
Cubs-Dodgers
0.5/432
-20.0%


NOTES: NA = No comparable game aired. ^ = ’05 game aired on ESPN2 while the ’04 game aired on ESPN.

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