SBD/Issue 165/The Back of the Book

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  • MLB Ratings Up On ESPN, ESPN2 So Far This Season

    The following chart presents ratings for Sunday, Monday and Wednesday night MLB games on ESPN and ESPN2, with comparisons to ’04. Overall, ESPN is posting an average Nielsen cable rating of 1.0 after 22 games in ’05, up 11.1% from a 0.9 after 19 games in ’04. After 12 games, ESPN2 is up 14.3% from ’04, with an average cable rating of 0.8, compared to a 0.7 through 15 games last year. Through six games, ESPN’s “Sunday Night Baseball” average cable rating of 1.3 is down 13.3% from a 1.5 rating for six telecasts in ’04. Households are presented in millions (ESPN).

    NET
    DATE
    '05 GAMES
    RAT/HHs
    '04 GAMES
    RAT/HHs
    %+/-
    "SUNDAY NIGHT BASEBALL" ON ESPN
    ESPN2
    4/3
    Red Sox-Yankees
    2.7/2,396
    Red Sox-Orioles
    1.9/1,629
    42.1%
    ESPN
    4/10
    White Sox-Twins
    1.2/1,107
    Giants-Padres
    1.8/1,596
    -33.3%
    ESPN
    4/17
    Braves-Phillies
    2.0/1,795
    Athletics-Angels
    1.3/1,184
    53.8%
    ESPN
    4/24
    Angels-Athletics
    1.2/1,042
    Braves-Marlins
    1.6/1,450
    -25.0%
    ESPN
    5/1
    Mets-Nationals
    1.4/1,292
    Red Sox-Rangers
    1.9/1,687
    -26.3%
    ESPN
    5/8
    Dodgers-Reds
    1.1/1,020
    Phillies-D'Backs
    1.0/910
    10.0%
    ESPN
    5/15
    Giants-Astros
    0.9/846
    Angels-Orioles
    1.1/985
    -18.2%
    "MONDAY NIGHT BASEBALL" ON ESPN ('05)/ESPN2 ('04)
    ESPN
    4/18
    Cubs-Reds
    0.7/670
    NA
    NA
    NA
    ESPN
    4/25
    Braves-Mets
    0.9/834
    White Sox-D'Backs
    0.7/577
    28.6%
    ESPN
    5/2
    Cardinals-Reds
    0.8/684
    White Sox-Orioles
    0.5/456
    60.0%
    ESPN
    5/9
    Mariners-Yankees
    0.9/822
    Indians-Red Sox
    0.7/616
    28.6%
    "WEDNESDAY NIGHT BASEBALL" ON ESPN AND ESPN2 (7/8 PM ET)
    ESPN2
    4/6
    Braves-Marlins
    0.8/679
    Giants-Astros
    0.9/779
    -11.1%
    ESPN2
    4/13
    Yankees-Red Sox
    1.3/1,135
    NA
    NA
    NA
    ESPN2
    4/20
    Cubs-Cardinals
    0.9/779
    Cardinals-Astros^
    0.8/717
    12.5%
    ESPN
    4/27
    Angels-Yankees
    1.0/898
    Athletics-Yankees
    1.1/1,014
    -9.1%
    ESPN
    5/4
    Red Sox-Tigers
    0.7/628
    White Sox-Orioles
    0.6/518
    16.7%
    ESPN
    5/11
    Dodgers-Cardinals
    0.8/729
    Braves-Cardinals
    0.6/501
    33.3%
    ESPN2
    5/11
    Astros-Marlins
    0.4/332
    NA
    NA
    NA
    "WEDNESDAY NIGHT BASEBALL" ON ESPN2 (10 PM ET)
    ESPN2
    4/6
    Dodgers-Giants
    0.5/407
    Dodgers-Padres
    0.3/302
    66.7%
    ESPN2
    4/13
    Giants-Dodgers
    0.8/701
    Padres-Giants
    0.4/360
    100.0%
    ESPN2
    4/20
    Indians-Angels
    0.5/465
    Braves-Giants
    0.5/465
    0.0%
    ESPN2
    4/27
    D'Backs-Dodgers
    0.5/425
    Yankees-Athletics
    0.5/427
    0.0%
    ESPN2
    5/4
    Nationals-Dodgers
    0.4/342
    Cubs-Dodgers
    0.5/432
    -20.0%


    NOTES: NA = No comparable game aired. ^ = ’05 game aired on ESPN2 while the ’04 game aired on ESPN.

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