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NBA Ticket Sales Notes
Published May 19, 2005
HEAT: In Miami, Barry Jackson reported that “fewer than 500 tickets for each [home Heat] playoff game have gone on sale to non-season-ticket holders.” Heat Exec VP & CMO Michael McCullough, who joined the team in ’97, said, “The tickets are selling faster than anytime since I have been here” (MIAMI HERALD, 5/18).
BLAZERS: SPORTSBUSINESS JOURNAL’s John Lombardo reports Trail Blazers officials “cite a plan launched this spring to offer discounts to longtime season-ticket holders as the main reason for a substantial jump in their offseason ticket renewal rate.” The officials said the plan has led to a renewal rate of about 85%, up from just 47% two years ago. NBA officials said that the Trail Blazers are the “only NBA franchise that offers this type of discount.” Trail Blazers VP/Ticket Sales & Services Todd Taylor: “In the past few years, the number of our season-ticket accounts fell from 4,500 to 3,000 by the start of the [’04-05] season” (SPORTSBUSINESS JOURNAL, 5/16 issue).