Triple-A Isotopes Trying One-Day Rebrand New Logo For NASCAR's Race To Green Effort Charlotte Motor Speedway Adding Fan Experience Deck Redskins' Allen Taking Lead In Stadium Effort Bristol Speedway Makes Kid-Friendly Changes Schefter Working Celtics-Bulls World Cup Could Elevate Soccer In North America Pegula Takes Responsibility For Sabres' Failings SBJ In-Depth: Youth Sports NFL Loads Primetime Schedule With Top Draws
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Jets Near Giants Stadium Lease Renewal
WAITING GAME: Also in N.Y., Colangelo & Mahoney report New York Gov. George Pataki “set next Wednesday as the new date” for the Public Authorities Control Board to vote on $300M in state funding for the West Side stadium. But sources said that the vote “is likely to be delayed once again” because New York state Assembly Speaker Sheldon Silver “is likely to exercise his one-time option of tabling the agenda item, ... just as Senate Majority Leader Joseph Bruno did this week” (N.Y. DAILY NEWS, 5/19). Pataki: “I just want to do what is right for the people of New York, that is to build the stadium, to get it approved, and I’m going to continue to push for it” (N.Y. TIMES, 5/19).
London-based developer Quintain has selected Wasserman Media Group’s WMG Marketing as the exclusive commercial marketing agency for its new mixed-use Wembley Complex. The 6.2 million-square-foot complex includes Wembley Arena, a 150,000-square-foot shopping center, a 140,000-square-foot sports retail complex, 4,224 apartments and a multi-screen cinema, as well as restaurants, cafes, bars and night clubs. The area surrounds, but does not include, the new 90,000-seat Wembley Stadium (Wasserman Media Group). MADISON & VINE’s Marc Graser noted that in addition to a naming-rights partner, Quintain and WMG Marketing “want to sign up to 11 exclusive partners overall,” and are seeking partners to be “integrated into the early design and construction phases of the project.” That may include brands that can “provide the site’s overall technology infrastructure, or companies providing the complex’s apartments with electronics hardware.” WMG Marketing President Jeff Knapple: “We’re looking for companies that want to be involved in the building of the project.” Graser noted that sponsorship terms will be staggered, with sponsors of larger venues “signing on for a minimum of 15 years, while other partners sponsor the complex from five-year increments and up.” Sources said that the rights deals are “expected to generate $40[M] a year and earn [$800M-1B] during its lifetime” (MADISON & VINE, 5/16).
Wembley Stadium Naming Rights Will Not Be For Sale Under WMG Marketing Pact
Louisiana state Sen. David Cain commissioned a statewide telephone poll of 350 voters from April 22-25 that found “nearly three out of every four Louisiana voters oppose giving tax dollars to keep” the Saints in New Orleans. When asked, “Do you favor or oppose the use of tax dollars to keep the [Saints] in Louisiana,” 62% of respondents were strongly opposed, 7% were somewhat opposed, 8% were undecided, 9% were somewhat in favor and 14% were strongly in favor. The poll was conducted by Market Research Insight and has a margin of error of +/- five percentage points (AP, 5/18).
Tell-Tall Signs: Cowboys, Rangers
Seeking Approval For 100-Foot Marquee
FIRE ON THE MOUNTAIN: MLS Fire President John Guppy said that half of the 42 luxury suites in the team’s new soccer stadium in Bridgeview (IL) have been sold. The team expects “both the suite sales and corporate sponsorship discussions to pick up as soon as the naming partner is announced.” The stadium is scheduled to open June 1, 2006 (Nathaniel Whalen, DAILY SOUTHTOWN, 5/18).